Description
Book
Creative Business Guide to Marketing Design and Branding Services by Cameron S. Foote Hardcover 2011
$ 7.87
Book...
Specifics
| Author | Cameron S. Foote |
|---|---|
| Book Title | Creative Business Guide to Marketing : Selling and Branding Design, Advertising, Interactive, and Editorial Services |
| Dewey Decimal | 658.8 |
| Dewey Edition | 23 |
| Format | Hardcover |
| Genre | Business & Economics |
| ISBN-10 | 0393733475 |
| ISBN-13 | 9780393733471 |
| Intended Audience | Trade |
| Item Height | 0.1 in |
| Item Length | 1 in |
| Item Weight | 20.2 Oz |
| Item Width | 0.6 in |
| LC Classification Number | HF5415.F5656 2012 |
| LCCN | 2011-021989 |
| Language | English |
| Number of Pages | 224 Pages |
| Publication Year | 2011 |
| Publisher | Norton & Company, Incorporated, w. w. |
| Synopsis | The go-to guide on how to market a creative organization, why it is important, and what techniques work., Marketing influences the success of creative services businesses more than any other issue: bad luck, insufficient funding, difficult clients, and weak employees all pale by comparison. Old standbys--word of mouth, referrals, and occasional promotions--are inadequate in today's competitive environment. Whether focused on design, advertising, interactive, editorial, or public relations, all creatives need this know-how book for marketing their business. |
| TitleLeading | The |
| Topic | Marketing / General, General, Strategic Planning |
| brand | Norton & Company, Incorporated, w. w. |
| gtin13 | 9780393733471 |
Eng.Antonious
This book is a game-changer for creative professionals! Packed with practical strategies, it helps you market your services effectively, build a strong brand, and stand out in a competitive industry. The insights on pricing, client relationships, and positioning are invaluable. A must-read for designers, advertisers, and anyone selling creative work—highly recommended!