| Reviews |
"Mike O'Toole and Hugh Kennedy have been delving into the world of such unconventional companies for over six years now, researching case studies, interviewing company founders, executives, and employees, and digging into their stories to find out what makes them such magnet for devoted customers, employees, and fans. What Mike and Hugh have done here is dig deeply into these three ideas--category reinvention, animating purpose, and customer collaboration--by exploring the stories of an extremely wide-ranging set of businesses that each illustrate this unconventional path to building a great business with, and not just for, their customers." -- David L. Rogers, bestselling author, The Digital Transformation Playbook; Faculty director, Digital Business Strategy and Digital Business Leadership, Columbia Business School, "Mike O'Toole and Hugh Kennedy have been delving into the world of such unconventional companies for over six years now, researching case studies, interviewing company founders, executives, and employees, and digging into their stories to find out what makes them such magnet for devoted customers, employees, and fans. What Mike and Hugh have done here is dig deeply into these three ideas-category reinvention, animating purpose, and customer collaboration-by exploring the stories of an extremely wide-ranging set of businesses that each illustrate this unconventional path to building a great business with, and not just for, their customers." - David L. Rogers, bestselling author, The Digital Transformation Playbook; Faculty director, Digital Business Strategy and Digital Business Leadership, Columbia Business School |
| Synopsis |
What do electric shavers, craft beer, and DNA tests all have in common? They were all revolutionized by the Unconventionals. We've had our expectations turned upside down by leading brands like Converse, General Electric, and Waze simply because they saw things differently. How did they do that? By simply questioning the prevailing wisdom which then created outsized results and lasting change. Based on the award-winning podcast, The Unconventionals chronicles the amazing stories behind these solid business successes and shows you how reinventing your company (or starting a new one) can be easier than you think Through in-depth interviews with the business visionaries who turned the unexpected into the expected you will learn how to become unconventional, too, What do electric shavers, craft beer, and DNA tests all have in common? They were all revolutionised by the Unconventionals. We've had our expectations turned upside down by leading brands like Converse, General Electric, and Waze simply because they saw things differently. How did they do that? By simply questioning the prevailing wisdom which then created outsized results and lasting change. The Unconventionals chronicles the amazing stories behind these solid business successes and shows you how reinventing your company (or starting a new one) can be easier than you think! Through in-depth interviews with the business visionaries who turned the unexpected into the expected you will learn how to become unconventional, too!, What do electric shavers, craft beer, and DNA tests all have in common? They were all revolutionized by the Unconventionals. We've had our expectations turned upside down by leading brands like Converse, General Electric, and Waze simply because they saw things differently. How did they do that? By simply questioning the prevailing wisdom which then created outsized results and lasting change. Based on the award-winning podcast, The Unconventionals chronicles the amazing stories behind these solid business successes and shows you how reinventing your company (or starting a new one) can be easier than you think! Through in-depth interviews with the business visionaries who turned the unexpected into the expected you will learn how to become unconventional, too! |
| Topic |
Consumer Guides, Marketing / General, Personal Success, General, Management, Strategic Planning, Creativity, Organizational Development |
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This book is a game-changer! Packed with fresh insights on how bold brands disrupt industries by thinking outside the box. The real-world examples—from craft beer to DNA tests—make it both engaging and practical. If you're looking to shake up your business or just love innovative success stories, this is a must-read. The hardcover feels premium, and the writing is sharp and inspiring. Highly recommend for anyone ready to challenge the status quo!