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Innovative Business Strategies for a Creative Company by Sutton

Innovative Business Strategies for a Creative Company by Sutton

$ 9.36

Weird Ideas That Work : How to Build a Creative Company, Paperback by Sutton, Robert I., ISBN 0743227883, ISBN-13 9780743227889, Brand New, Free shipping in the US A breakthrough in management thinkin...

Description

Weird Ideas That Work : How to Build a Creative Company, Paperback by Sutton, Robert I., ISBN 0743227883, ISBN-13 9780743227889, Brand New, Free shipping in the US A breakthrough in management thinking, &;weird ideas&; can help every organization achieve a balance between sustaining performance and fostering new ideas. To succeed, you need to be both conventional and counterintuitive. Creativity, new ideas, innovation&;in any age they are keys to success. Yet, as Stanford professor Robert Sutton explains, the standard rules of business behavior and management are precisely the opposite of what it takes to build an innovative company. We are told to hire people who will fit in; to train them extensively; and to work to instill a corporate culture in every employee. In fact, in order to foster creativity, we should hire misfits, goad them to fight, and pay them to defy convention and undermine the prevailing culture. Weird Ideas That Work codifies these and other proven counterintuitive ideas to help you turn your workplace from staid and safe to wild and woolly&;and creative. In Weird Ideas That Work Sutton draws on extensive research in behavioral psychology to explain how innovation can be fostered in hiring, managing, and motivating people; building teams; making decisions; and interacting with outsiders. Business practices like "hire people who make you uncomfortable" and "reward success and failure, but punish inaction," strike many managers as strange or even downright wrong. Yet Weird Ideas That Work shows how some of the best teams and companies use these and other counterintuitive practices to crank out new ideas, and it demonstrates that every company can reap sales and profits from such creativity. Weird Ideas That Work is filled with examples, drawn from hi- and low-tech industries, manufacturing and services, information and products. More than just a set of bizarre suggestions, it represents a breakthrough in management thinking: Sutton shows that the practices we need to sustain performance are in constant tension with those that foster new ideas. The trick is to choose the right balance between conventional and "weird"&;and now, thanks to Robert Sutton's work, we have the tools we need to do so.

Specifics

Author

Sutton, Robert I.

Book Title

Weird Ideas That Work : How to Build a Creative Company

ISBN

9780743227889

Language

english

gtin13

9780743227889

Reviews

  1. Rocsana Akter kajol

    The book I bought was reasonably priced and when it arrived it was in the 'Like New' condition specified in the listing. However, when I saw that the seller had not shipped the book after more than 15 days had passed since my order I felt I must write to say that I had actually placed an order with the seller and inquire when it planned to send the book. The brusque reply was that a tracking number was available, but no number HAD been created until I pointed out that I had placed the order.

  2. ProtH504e7de

    Item as described. Poly mailer, no padding. Description clearly states delivery window of several weeks. Yet I chose this seller because item is new. Purchased/paid April 16, shipped April 28, arrived Maryland to SC May 5.This after contacting seller on day 10 to ask why it had not shipped yet. Slow return communication requesting invoice number/transaction date. Just be aware. IMHO eBay has sellers with faster, more efficient delivery service.

  3. K Hff239be90

    I purchase the Veterinary Assisting Fundamentals & Applications, Hardcover by Vanhorn, Beth on January 22nd and it took five days which was January 27th to confirm my order, provide a tracking . Once, that happend the textbook sat somewhere 4 more days before it was shipped , it was suppose to arrive Monday, January 3rd, Great seller. Great price, As described, Packed well.